PENNINGTON SEED - Lawn Booster
Making a grass seed commercial exude "quiet confidence" took over a year of concepting and scripting. While the partner initially wanted a traditional route, the team encouraged them to think outside the bag of seed, cast modern talent and toss in a pup.
Shooting Pennington's very traditional television commercial certainly did not fall under the modern project asks seen today. Pennington (currently) does not even have a social channel. Personally managing the largest team I've encountered thus far in my career at over 25+ bodies, the team pushed hard to wrap within a 12 hour day in Bend, OR. From strategic drawing boards to managing all vendor contracts to on-set producing, there was not one piece of Lawn Booster's process I personally didn't manage.
OUTPUT
:30 Television Commercial
20+ Photography Selects