BENCHMADE - Yours, For Life
Legacy. Heritage. For every person, these words connote different emotions. For Benchmade, the company's ethos and consumer-facing definition of the terms came to life through influencer campaigns focused on individualized product.
Eric Jackson, pro-snowboarder and fly-fishing enthusiast, aims to leave behind more than his slope skills for his legacy. Now residing in Bellingham, WA, we spent three days capturing content and visually meshing his moral fiber to Benchmade's legacy and heritage. With a small but mighty team of five production power-houses, I not only managed pre, during and post full-team coordination, but also creatively lead the client partners through real-time creative decisions.
OUTPUTS
:60 Hero Mini Documentary
(2) :15 Social Media Teasers
7 Lifestyle GIFs
40+ Lifestyle Images
3 Studio Portraits
2 Studio Portrait GIFs
15-20 Product Focused Images
Email Campaign
