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BENCHMADE - Yours, For Life
Legacy. Heritage. For every person, these words connote different emotions. For Benchmade, the company's ethos and consumer-facing definition of the terms came to life through influencer campaigns focused on individualized product.
The content capture for Mark Healey, professional big-wave surfer and waterman, took us to the sands and sea of North Shore, Oahu where we spent three days with Mark. Managing an on-site production team of six individuals and two clients, I comprehensively and single-handedly spear-headed the efforts.
OUTPUTS
:60 Hero Mini Documentary
(2) :15 Social Media Teasers
7 Lifestyle GIFs
40+ Lifestyle Images
3 Studio Portraits
2 Studio Portrait GIFs
15-20 Product Focused Images
Email Campaign
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