NIKE - Challenge Court 30-Year Anniversary
Nike is celebrating the anniversary of arguably their most talked-about campaign in a huge way and giving retail buyers a flashback to 1990. The times of boring sales buy-ins are gone; Nike wanted to show-up in a fun and exciting way that would leave buyers not only purchasing the new Challenge Court Tennis collection for their stores, but also feeling nostalgic for the time of bright neon colors and big hair.
With only a team of four, I orchestrated and produced a 43-page virtual sales presentation straight from the 90s complete with over 50+ selects featuring the showcased collection, playable videos from our in-house produced photoshoot and entertaining "articles" that you swear could be from Sports Illustrated. To capture the content needed to bring this to life, I managed a full-day photoshoot at The Oregon Golf Club from A to Z - talent, on-set direction, hair/MUA coordination, you name it.
OUTPUT
Virtual Sales Presentation
80+ Selects, upon partner request
TAKE A PEEK
