ADIDAS - Karlie Kloss NYC33 Activation
In conjunction with SIX:02, adidas invited 18 SIX:02 Style Perks Loyalty Group Members as well as five adidas influencers to spend the day working out, glamming up and striking a pose with
Karlie Kloss to draw eyes to the new product line.
We made loyalists a model for a day, starting with Karlie's favorite express workout from Anna Kaiser's studio. After the short workout, the glam squad gave each girl a make-over before a personal photoshoot with Karlie. To conclude the day, she lead a Q+A session about coding with passed drinks and appetizers.
Being the Project Manager for the event, I handled all logistics and day-of production needs. From pulling together the influencer seeing kits to booking DJ Ariella to securing the custom snapchat filter ensuring Karlie had all of her necessities, I was the go-to gal.
BRAND IMPACT
700k+ Social Reach
16k+ Total Social Engagement
667k+ Snapchat Views
7k+ Video Engagements
